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Amazon Business seller

Reach millions  of business customers


With tools that make selling to businesses more efficient, Amazon Business can help you grow your B2B sales and reach new buyers.

Millions of sales opportunities

  • 50%+

    of $10B annualized global sales are made by third-party sellers

  • 1M+
    business buyers worldwide

Get started selling with us

Join hundreds of thousands of sellers on Amazon Business. Whether you're an existing Amazon Professional Seller or new to e-commerce, we can help you connect with new customers and scale as you grow.

Learn more

“With Amazon Business, we’re able to drive incredible growth opportunities and profitability because we don’t have to fight for new customers—and the increased loyalty drives down the overall cost of customer acquisition.”

— Matt Snyder, Director of Business Development, Varidesk

Amazon Business seller

Control pricing and fulfillment

As an Amazon Business Selling Partner, you can customize pricing for your business customers and access one of the most advanced fulfillment networks in the world.
  • Set business pricing

    Incentivize buyers with prices visible only to registered Amazon Business customers.
  • Create quantity discounts

    Offer tiered discount prices for customers that prefer to purchase in higher volumes.
  • Allow quote requests

    Let your business customers request a quantity discount on specific products in your store.
  • Fulfillment by Amazon (FBA)

    FBA can help you scale your business and reach more customers.
Amazon business

Promote your business

Guide more buyers to your Amazon Business storefront and explore features that can help in driving more sales in a simple and effective way.
  • Engage with customers

    Sponsored ads let you reach customers at every stage of the buying journey.
  • Build trust

    Share your company’s story and give buyers added confidence in their purchasing decision.
  • Enhance product content

    Help your customers make informed decisions with detailed product information and specifications.
  • Add certifications

    Millions of Amazon Business customers want to buy from small and diverse businesses. Adding relevant certifications can help them find you.
Amazon Business seller

Manage your store

Our easy-to-use dashboards offer a simplified way to manage your store, and proactive insights let you continually optimize your selling strategy.
  • See sales at a glance

    View growth, contrast B2B with non-B2B sales, and compare YOY growth among customer segments with Sales Snapshot.
  • Analyze data by industry

    Break down sales by the industry and sub-industry of your business customers.
  • Promote top products

    Easily view your best-selling products to registered Amazon Business customers so you can prioritize your promotions.
  • Explore new product opportunities

    View B2B product selection recommendations for your business.

Learn more about selling on Amazon Business

  • White paper

    Guide to selling on Amazon Business

    We've compiled a quick, but thorough guide to selling on Amazon Business, featuring answers to our top 20 of the most commonly asked questions.

    Read more
  • Blog

    10 questions sellers like you are asking about Amazon Business

    Third party sellers offer products to millions of business customers worldwide, including major hospital systems, governments, Fortune 50 companies, universities and more. Here's a Q&A of the top questions we get from them.

    Read more
  • Success story

    Aldevra: How a B2B seller in Michigan is using diversity certifications to grow his business

    Giving a veteran-owned small business a large-business reach.

    Read the full story

Learn more about how you can become a seller