How can I attract new customers on Amazon Business?

Just like retail customers, Amazon Business buyers value convenience, selection, and quality, but they also want to know more about the suppliers they’re purchasing from. As an Amazon Business Seller, you have access to a number of tools and features that help you better distinguish your company from other businesses and increase your discoverability to new customers. These features include enhanced seller profiles, ownership and quality certifications, and Business Prime shipping.

The Prime difference

By providing Prime shipping on qualified orders, you can reach an even wider customer base. Currently there are more than 100 million Prime customers.

As a Fulfillment by Amazon participant, you can leverage the world-class fulfillment of Amazon to meet the demands of Prime business customers. As a Seller Fulfilled Prime member, you can provide Prime service on your own by maintaining a series of easily monitored customer service metrics.

Whichever route you choose, the Prime logo makes you more discoverable and attractive to business customers.

Enhanced seller profiles

Business customers want to learn about the suppliers behind the offers. If they’re going to buy 1,000 products from a vendor or enter a long-term supply relationship, they want to know who their sellers are. Our robust seller profiles help you tell your unique story and make your business more discoverable.

Once you’ve registered for a Professional Selling account on Amazon Business, you can create your business profile using our Profile Editor. Your profile showcases your logo, tells buyers more about your company, and displays your quality and diversity certifications.

Seller certifications

Federally recognized diversity and ownership certifications are becoming increasingly important to discerning business customers. These certifications help you better tell your story and access new customers. Many institutional and government buyers have to meet quality sourcing requirements, and enterprises are increasingly introducing corporate social responsibility goals into their procurement processes.

Our Seller Certification program lets you promote 11 different federal diversity and ownership credentials along with seven different quality certifications such as ISO 9001. We’ve also added dozens of new state and county certifications.

Diversity and ownership certifications

• Small Business
• LGBT Business Enterprise
• Minority-Owned Business
• Women’s Business Enterprise
• Woman-Owned Small Business
• Economically Disadvantaged Women-Owned Small Business
• SBA-Certified Small Disadvantaged Business
• SBA-Certified HUBZone Firm
• SBA-Certified 8(a) Firm
• Veteran-Owned Small Business
• Service-Disabled Veteran-Owned Diversity